Display Mix Strategy
Different Layout design for Retail space management
The
different layout design is used for different types of stores. Let us learn
about them one by one.
1.
Free Layout
As
the name suggests, the free layout does not follow a proper design or fashion
and is usually used when there are large space and fewer products to display.
For
example, the free layout is a suitable design for luxury stores and fashion
stores. Using this layout, you are not guiding your customers to follow a
particular fashion.
Instead,
you are giving them liberty wander in your store. You don’t impose any rules on
them. The free layout is the best way to showcase your creativity. However,
don’t forget to add proper signs and window display wherever required so that
your customers don’t feel lost.
The
free layout encourages interaction between salespersons and customers.
Salespersons help customers to make a shopping decision and also offering them
other products available in the store to make more sale.
2.
Grid Layout
Grid
layout is the most common type of layout used by retail stores. in a grid
layout, products are displayed in a very predictable manner. So that customers
don’t have to make much efforts to look for products. You will see this type of
layout in stores such as pharmacy stores, convenience stores, grocery stores,
etc.
The
main reason behind using grid layout is to display maximum product categories
without leaving any empty space in the store.
In
grid stores, items which are bought by customers impulsively are placed near
the cash counter, and staple products such as milk and bread are placed at the
end of the store to encouraging more sale.
This
type of layout is suitable for stores which sell more than 30 categories of
products.
3.
Loop Layout
Loop
layout is a closed layout where the customer starts at one end of the store and
can exit store after going through all the merchandise available in store. This
type of loop is suitable for stores which sell a few categories of products.
For example, a loop layout is good for a wine store.
So
that customers can have a look at all the wines available in the store before
making a final purchasing decision,
loop layout helps you understand the pattern of traffic in-store, and there are
fewer chances that customers can bump into each other.
This
type of layout can also prove to be risky as customers who don’t have much time
would not prefer to shop from such stores and might mind avoiding coming to store
in the future.
4.
Herringbone Layout
Herringbone
layout is a substitute for Grid layout for the store has long and narrow retail
space. This type of layout is used most by small hardware stores, libraries,
tuck shops, etc. the one major drawback for using herringbone layout is the
risk of theft.
As
space is congested and provides chances for picking and hiding things. But this
can be avoided by installing Cameras.
Steps used to use storage space
efficiently
1.
The first step would be to measure the total space
available in the store, such as its size and shape.
2.
Make the division between selling and non-selling
area in the store. The non-selling area can be used official use, customer
support area, cash counter, etc.
3.
Choose a layout for the store. A layout can be
selected on the basis of size and types and number of merchandises to be sold
in the store.
4.
Make a diagram which will contain information which
merchandises should be placed at what place and which categories of products
should be placed adjacent to one another.
5.
Determine how much space should be allocated to
merchandises by referring to the history of sales of the products. Decide much
space should be allocated to the billing area on the basis of the expected
crowd in the store.
6.
Decide on the location of all products within a
single category of products. This will help customers to locate products easily
and quickly.
7.
Make the use of irregular corner of your store
properly and with careful planning. As this space in the store can be used
effectively to display large or products of irregular shapes.
8.
Leave space for promotional activities such as
window display etc.
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