Charities Marketing (Service Marketing 24.05.2021)

Charities Marketing:

An organization whose purpose is to give money, food, or help to those who need it, or to carry out activities such as medical research that will help people in need, and not to make a profit.

 

An organization that has the purpose of providing money or help to people who need it, or that does something useful for society.

 

A charity is an organization which raises money in order to help people who are sick or very poor, or who have a disability.

 

There are rules that all charities have to follow:

1. A charity’s aims have to fall into categories that the law says are charitable. These are things like preventing or relieving poverty, or advancing the arts, culture, heritage or science.

2. It has to be established exclusively for what is known as public benefit. That means its only purpose must be charitable.

3. Charities can’t make profits. All the money they raise has to go towards achieving their aims. A charity can’t have owners or shareholders who benefit from it.

 

Examples of Charity

It’s said that charity begins at home and that you can think globally by acting locally. With the many options you have for performing charitable deeds, you can make a difference in your community, for your country or on an international level. Think beyond monetary donations to realize your full giving potential. In some cases, charity can provide you with a monetary benefit.

 

Money

The most obvious example of charity is the donation of money. If you aren’t completely sure how much of an impact you’re making with monetary donations, research charities before you give. Websites such as Guidestar and Foundation Center let you download the year-end tax returns of many charities to see exactly where your money goes. Sites such as Charity Navigator rank nonprofits based on their performance and how much of your donation goes to good works vs. administrative expenses.

Time

If you’re short on cash or want to get more involved, donate your time to nonprofit organizations. Volunteer to walk dogs at your local pet shelter, cook and serve food and clean dishes at a soup kitchen or help build a home with Habitat for Humanity. Visit the website of conservation organizations to see if you can help clean streams, hiking paths, parks or other areas of your community that need regular upkeep. If you are a sports enthusiast, volunteer as a youth sports coach. You can serve on the board of directors or on a committee of a local nonprofit even if you aren’t expert in their cause -- many board and committee members are business professionals who help steer the organization with expertise, rather than perform hands-on work.

Services

If you perform a professional service, many nonprofits can benefit from your expertise. Charities operate similarly to many for-profit businesses and can use help with accounting, information technology, graphic design, advertising, public relations, website development, social media campaigns, and event planning and management. Join your local PTA and see if a local school can use your help. You don’t have to donate time on an ongoing basis -- if you’re an expert, one or two training sessions with a staff member of a school or other nonprofit can help them improve a key area of their operations.

 

 

In-Kind Donations

Many charities gladly accept donations of goods, including used computer equipment, office furniture and supplies, or cleaning and maintenance items. If your company makes a product, ask your boss if the company donates or throws out old inventory, or ask your accounting manager what the tax benefit would be for donating slow-moving or excess product. The hassle of a moving sale might not be worth the couple hundred bucks you bring in -- consider taking a tax deduction for the personal donation of clothing, toys, sports and fitness equipment, computers and media. Some extreme coupons use their skill to donate thousands of dollars of consumer goods to charities each year, paying only a fraction of the cost to obtain the goods and getting a tax write-off.

 

TYPES OF CHARITIES

Since charities cover such a broad range of missions, we’ve found it helpful to break them down into the 6 different types of charities.  Most of these can then be broken down further into subgroups to help you find the specific type of charity you are looking for.

 

1. Animal Charities

Who doesn't love animals? Well, these groups may all love animals but they don't all love each other. This particular type of charity can be broken down further into four distinct groups.

·                  Wildlife Conservation Organizations

·                  Pet and Animal Welfare Organizations

·                  Hunting & Fishing Conservation Groups

·                  Zoos and Aquariums

2. Environmental Charities

Environmental Charities focus on ways to promote preservation, appreciation, and sustainable development for the environment. The two primary subgroups for this type of charity are:

·                  Environmental Conservation & Protection

·                  Parks and Nature Centers

3. International NGOs

International NGOs (Non-governmental organizations) are typically charities that are headquartered in one country but work in other countries.  In some cases they overlap with other types of charities.

·                  International Development NGOs

·                  Disaster Relief & Humanitarian NGOs

·                  Peace & Human Rights NGOs

·                  Conservation NGOs

·                  Child Sponsorship Organizations

4. Health Charities

Health charities cover everything from supporting and treating the sick and disabled, working on cures for deseases, and promoting public awareness of specific health risks.

·                  Disease & Disorder Charities

·                  Medical Services & Treatment

·                  Medical Research Charities

·                  Patient and Family Support Charities

5. Education Charities

Education charities serve students from every age group, pre-school to graduate school and beyond.  Some serve as the educational institutions while focus on making education more accessible and effective.

·                  Private Elementary, Jr. High, and High Schools

·                  Universities and Colleges

·                  Scholarship and financial aid services

·                  School Reform and Experimental Education

·                  Support for students, teachers, and parents

 

6. Arts & Culture Charites

These types of charities help preserve artistic and cultural heritage as well as celebrate the arts and our history.

·                  Museums & Art Galleries

·                  Performing Arts

·                  Libraries & Historical Societies

·                  Public Broadcasting and Media