“Services are activities, benefits or satisfactions which are offered for sale or are provided in connection with the sale of goods.” – American Marketing Association
Types of services are discussed below:
1. Business Services:
In order to promote the size and
composition of different business activities there have emerged the signifying
role of services. Whenever businessman try to earn profit through the means of
services then the services may be included in the part of business. The
businessmen coordinate the profit motives and service motive for the interest
of business.
In this context the services have a
signifying role to coordinate and develop business activities like trade and
commerce to promote value additions, upgrade the quality levels, promote
merchandising activities and expand the market shares. In business phenomenon,
appropriate services may be able to increase the level of strength and
opportunities and overcome the adverse situation of weaknesses and threats.
2. Personal Services:
On the basis of the concept of
salesmanship the marketers may be able to create an ideology of personal services.
Personal services develop the two-way communication between service marketers
and customers. It is based on different qualities like intelligences, good
appearance, initiatives, integrity, ethical behaviour, sincerity,
cooperativeness, social rationality and to follow the code of conducts.
There are different personal services as
health care, electrician, plumbers, restaurants, technical assistance, beauty
parlours and driving services etc. Today personal services have signifying and
most decisional role in present state of service sector.
3. Professional Services:
In service sector, the professional
services have been most important and decisional role. These services are based
on specified knowledge, education, training and experience. It aims to achieve
the profit as well as service motives of any organization. The role,
contribution and attitudes of professional persons are required to follow
several norms and provisions as laid down in the code of conducts of
professionals.
These services may develop new avenues i.e.,
mannerism, behaviour, styles, values, intelligences and integrity by means of
research, investigations and experiences. In service sector, the main
professional services may be health care, counselling, tutoring, medical,
technical, tax consultation, accounting, legal, computer services and
maintenance etc.
4. Distribution Services:
In modern marketing systems the
businessman as well as entrepreneurs have been providing several services
within purview of distribution channels. Within it, in between manufacturer to
consumers they provide several services like standardization, delivery of
products, risk bearing, packaging, warehousing, transportation, business
opportunities, credit sales, promotional services and grievance handling etc.
These services are contributing to accelerate the merchandising environment in
business.
5. Counselling Services:
When a person or a group of persons are
performing the counselling or consulting services, they are called as
consultants. Sometimes they have to be associated with some business houses.
These services should be considered as the decisional aspects like policy
formations, missions and objectives, situational analysis, behavioural view
points and environmental factors etc.
These services may be managerial,
organizational, project formation, market strategies, tax planning, and
investment planning, medical and health care and domestic matters etc. Somehow
in most of the cases, the counselling services are conducted by professionals.
6. Communication Services:
Communication is a vital and dynamic part
of the organization. There are several forms of communication like on the basis
of direction, scope, organization status and medias etc. in any organization.
Besides, there are different types of communications like oral, written and
verbal etc.
Some of the non-verbal communication
systems also promote the services like visual symbols, body language,
tele-communication, electronic media and internet services may be considered
here. These services are needful to achieve certain targets like the knowledge
of environment, develops reliability, promotional task, expertising services
and motivational aspects in context of services. The major communication
services are mobile, telephone, fax, radio, postal services and televisions
etc.
7. Financial Services:
The financial sources are possibly the
most important vehicle for economic transformation. Basically, it aims to
create and develop the ways and means to coordinate between savings and
investment as well as to promote capital formation in our economy. There are
several financial services as money lending, term deposits, credit facilities,
tax consultation, mobilization of resources, charity, donations, auditing and
multifarious investments etc. These services are being performed by an
individual or a group of persons.
8. Banking and Insurance Services:
The Banking and Insurance services have
been contributing towards multifarious developments in society. Their major
services are to coordinate in between savings and investments, to provide
different banking and insurance services, to develop the methods of capital
formation, to develop resource mobilization and to raise the economic security
and so on. Also, these services develop the concurrent platform to create and
develop the level and composition of economic resources.
9. Advertising Services:
In modern business, there are different
persons and group of persons who have been engaged to serve by means of
advertising. The effectiveness of advertising medias is proved as creator of
business performance. The advertising services may create and develop the
business attitudes and behaviour by the basic concept of social values,
creativity, rationality, responsiveness and truthfulness. These services are
most beneficial and decisional towards making promotional activities more
effective.
10. Public Services:
Public services have emerged with the
concept of welfare state and associated to protect human rights. The aims of
them are to create and develop true and fair service performance with devotion,
integrity, loyalty and sense of humour in the society. The major public
services are under the management and control of civil administration at the
local authorities.
The major services are civil
administration, municipal services, public works, public health, and
engineering water and electricity supply transportation, public administration
and security etc. These services determine a long-lasting path towards the
concept of welfare state.
11. Medical Services:
The medical services are governed and
controlled either by government or private sector. These services are
inevitably more concerned with the civil norms and administration. The medical
services have focus on four major areas in respect of patients and their diseases.
The areas are consultations, proper investigation, treatment and medicines and
drugs. The people of our society are required to get fair and justified
behaviour, prompt services, human values, most mannerism attitudes and
non-exploitation attitudes from medical services.
12. Tourism Services:
Tourism services are regarded as the
extensive, largest and rapidly growing in global world. Tourism acts as a major
leader of economic growth. There are different types of tourism services as
ethnical, historical, religious, cultural, adventure and recreation etc. We can
consider various tourism services as available at tourist spots like health
care, boating, recreations, bar, restaurants, cultural events and water parks
etc. We should protect and utilize these services by means of ethical norms and
conducts.
13. Transport Services:
Transport is the combination of all
mechanical means and organization which assists persons and goods from one
place to another place. It is included in the category of business services.
There are major means of transport like road or land, air and water etc.
applicable as transport services in our country.
14. Entertainment Services:
With the new and emerging trends of
standard of living as well as growing role of youth in society, the
entertainment of services has emerged. Every person is required to acquire more
and more entertainment services at their possible level. Presently the cinema
hall, theatre, dramas, web series and OTT Platforms (Over The Top) are the
major services available.
15. Postal Services:
Postal Services has been very old and
most appropriate services in our society. The major postal services may include
correspondence, saving, investment and transfer of money etc. The postal
services have a big network to promote different services like communication,
commodity transportation and savings and investment. The expansion and
development of postal services contributes in the development of business. E.g.,
Post Offices, Couriers etc.
16. Legal Services:
Legal services are also an important and
decisional services in society. They are contributing different laws and
regulations to create and establish fair and equitable behaviour and responses
in our society. They also contribute different provisions and guidelines to
make an ideal citizen and to protect the dignity of our constitution.
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