“Services are activities, benefits or satisfactions which are offered for sale or are provided in connection with the sale of goods.” – American Marketing Association
Type # 2. Industrial Services:
The services for which industries are the
customers are known as Industrial services or business services. These services
act as an aid to commercial activities. These also facilitates for the growth,
expansion of trade and commerce. Now a days, without these facilities, it is
not possible to imagine the very existence of industry.
The following paragraphs briefly explain the
industrial services:
Industry runs with the help of finance which
is said to be ‘life-blood’. One of the factors planned at the promotion of a
business is ‘finance’. For all the purposes, finance is the focal- point.
In modern days numbers of institutions are
rendering a fleet of financial service. They are banks, merchant banks, consultants,
investment advisors, portfolio management, asset management, project advisors,
lease and hire purchase advisors, stock-brokers, charter accountants, etc. The
financial service marketing is rich in India.
2. Insurance:
Business is known for risks. But risks
freeness is possible with the help of insurance centres. Business can delegate
every risk to Insurance companies, any loss due to natural calamities; normal,
abnormal, known, unknown reasons can be insured. Employees, their families,
assets are also insured. Risk’s transfer has enabled the business executives a
smooth functioning.
3. Transportation and Warehousing:
Marketing means physical movement of goods
from the production centres to the consumption centres. This is facilitated by
the services i.e., Transportation. They add place utility to the products.
These two links the manufacture and consumer thus balance between supply and
demand of goods. Warehousing maintains the products from the point of
production to the point of distribution. Both go hand in hand. This specially
more carefully performed to agricultural perishable, floriculture products.
4. Engineering Consultants:
The technical requirements of manufacturer are
met by engineering centres. While evaluating the projects from technical sides,
Product designing, plant selection, installation, maintenance, special
equipment’s repairs, restructuring of the production procedures etc., need the
engineering consultants.
5. Advertising Promotion:
Modern marketing has become more complicated
and technical. Unless good quality goods are brought to the notice of
prospective customers, the marketing will not be effective. Advertisement and
promotion are the twin tools which educate the customers and enhance the sales.
Market competitions expert every manufacturer to go for new ways of
advertising. Now, advertising agencies such as – TV, mobile, internet, Films, Social
Media have opened the flood gates of ideas.
6. Office (Rent a Office):
A well-established office has become
inevitable now-a-days. Modern electronic devices such as computers, auto copy
machines, filing desks, record keeping sections, etc., are most essential
services. Organisation may be handicapped without the office services.
7. Management Consultants:
A modern professional service is management
consultancy. Business houses have become professional institutions. To grow
with professional touch, the consultation in the areas of marketing, finance,
public relation, labour welfare, information technology, future planning and
strategies, environment has become inevitable. The fast and vast growing
technology has become a challenge and that expect up gradation every time.
The professional services are provided by
professional very professionally. The entrepreneurs who come with original
ideas can shoulder most of their work to the professionals to think and act
upon it. The concerns who are blessed with consultation can performing, better
way and expert maximum return. The only solution to complexity is consultation
by experts.
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