ROLE OF MANAGEMENT INFORMATION SYSTEMS IN BUSINESS
The
main role of Management Information Systems is to report on business operations
with the purpose of supporting decision making. This is to ensure that the
organization is managed in a better and more efficient way so that it can be
able to achieve full potential thus gain competitive advantage.
Let’s
look at some of the other roles played by Management Information Systems in an
organization.
1. To
provide information readily to company decision makers. Regardless of whether it is a
marketing, financial or operational issue, managers need quick access to
information so that they can make good decisions that will have a positive
impact on the company’s performance. Management Information Systems enhance
this by strategically storing vast amounts of information about the company in
a central location that can be easily accessed by managers over a network. This
means that managers from different departments have access to the same
information hence they will be able to make decisions that collectively help
solve the company’s problems in the quickest way.
2. Management
Information Systems also help in data collection. Data from everyday operations in
the company is collected and brought together with data from sources outside
the organization. This enables a healthy and functional relationship between
distributors, retail outlets and any other members of the supply chain. It also
helps keep good track of performance since production and sales numbers will be
recorded and stored in a central database that can be accessed by all members
of the MIS. Access to this information also helps ensure that problems are
detected early and decisions are made quickly using the latest information.
3. To
promote collaboration in the workplace. In any large company, there are many situations that call for
input from several individuals or departments before decisions can be made.
Without an efficient communication channel, these decisions can take a very
long time. Even with good communication channels, if the different stakeholders don’t have access to all the
available data, the process would hit a number of snags before it’s complete.
Management Information Systems ensure that all the members of the
decision-making group have access to all the data that’s required to make the
decision even if they are working from different physical locations.
4. To run
possible scenarios in different business environments. Before making a decision that will
affect the overall standing of the business, a lot of precaution must be taken.
There is a need to check and verify that the company will not suffer after
making a decision. Management Information Systems enable executives to run
what-if scenarios so that they can see how some of the important metrics in the
business will be affected by a given decision. The data is presented in easy-to-understand
reports and graphs that make interpretation easy. For example, a human resource
manager will be able to tell what will happen to the revenue, production, sales
and even profit after reducing the number of workers in a manufacturing
department. Another example would be the effect of a price change on
profitability. Once executives have been able to see whether or not the
decision will be beneficial to the company, it is easier to make good decisions
that will not leave the company in chaos.
5. Management
Information systems give accurate projections of the company’s standing in the
short and long term. Most
of the decisions made by top executives in companies have an effect on the
company strategies. As a result, some of them may need some modifications done
on the company goals or strategies. Most Management Information Systems come
with trend analysis features that will enable you to project the performance of
a business with the current configuration and how they will be affected once
you have implemented any changes that you are considering. The Management
Information Systems that don’t have the trend analysis feature will still
provide you with enough information to accurately carry out the analysis using
external tools.
6. Management
Information Systems help track the implementation of particular decisions in a
company. Before
making a decision, executives use these systems to make projections of the
expectations from the particular decision. If they decide to go ahead with the
changes, there will be a need to keep monitoring the performance to see if you
are on track to achieving the desired results. Management Information Systems
give detailed reports and recommendations so that the evaluation of the goals
moves smoothly and effectively. You get data that shows if your decisions have
had the desired effect. If not, you will be able to take the necessary
corrective measures early so that you can get back on track.
7. To
improve on the company’s reporting. One
of the reasons why Management Information Systems are favoured by large
companies is the effectiveness of the reporting features. The decisions can be
made quickly because the information is presented in an easy-to-understand
format. The fact that the system is accessible by people from different parts
of the organization makes it an effective reporting and communication tool.
Findings can be shared among colleagues with all the necessary supplementary
data. It is also possible to create brief executive summaries that sum up the
whole situation for review by senior company executives in situations that need
their approval.
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