Functions
of Advertising
Advertising performs
a number of functions, which are mentioned as follows:
i. Updating the
target audiences about a new product
ii. Helping the
customers to know about the new uses of a product
iii. Rectifying the
false impressions
iv. Informing the
target audiences about any change in price
v. Minimizing the
fears of customers about faults in a product or service
vi. Providing details
about the functioning of a product
vii. Building the
brand image
viii. Persuading the
customers to buy the product
ix. Convincing the
customers to make a purchase decision
x. Encouraging the
customers to switch over the desired brand
xi. Persuading the
customers to be receptive for sales calls
xii. Altering the
perceptions of the customers about the attributes of a product
xiii. Reminding the
customers about the product
xiv. Making the
customers aware about the seasonal role of products, for example, the working
of air conditioners
xv. Making the customers memorize the place from where the product can be purchased.
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