Advantages of Advertising
(1) Introduces a New Product in the Market:
Advertising plays significant role in
the introduction of a new product in the market. It stimulates the people to
purchase the product.
(2) Expansion of the Market:
It enables the manufacturer to expand
his market. It helps in exploring new markets for the product and retaining the
existing markets. It plays a sheet anchor role in widening the marketing for
the manufacturer’s products even by conveying the customers living at the far
flung and remote areas.
(3) Increased Sales:
Advertisement facilitates mass
production to goods and increases the volume of sales. In other words, sales
can be increased with additional expenditure on advertising with every increase
in sale, selling expenses will decrease.
(4) Fights Competition:
Advertising is greatly helpful in
meeting the forces of competition prevalent in the market. Continuous
advertising is very essential in order to save the product from the clutches of
the competitors.
(5) Enhances Good-Will:
Advertising is instrumental in
increasing goodwill of the concern. It introduces the manufacturer and his
product to the people. Repeated advertising and better quality of products
brings more reputation for the manufacturer and enhances goodwill for the
concern.
(6) Educates The Consumers:
Advertising is educational and dynamic
in nature. It familiarises the customers with the new products and their
diverse uses and also educates them about the new uses of existing products.
(7) Elimination of Middlemen:
It aims at establishing a direct link
between the manufacturer and the consumer, thereby eliminating the marketing
intermediaries. This increases the profits of the manufacturer and the consumer
gets the products at lower prices.
(8) Better Quality Products:
Different goods are advertised under
different brand names. A branded product assures a standard quality to the
consumers. The manufacturer provides quality goods to the consumers and tries
to win their confidence in his product.
(9) Supports The Salesmanship:
Advertising greatly facilitates the
work of a salesman. The customers are already familiar with the product which
the salesman sells. The selling efforts of a salesman are greatly supplemented
by advertising. It has been rightly pointed out that “selling and advertising
are cup and saucer, hook and eye, or key and lock wards.”
(10) More Employment Opportunities:
Advertising provides and creates more
employment opportunities for many talented people like painters, photographers,
singers, cartoonists, musicians, models and people working in different advertising
agencies.
(11) Reduction in the Prices of Newspapers and Magazines Etc:
Advertising is immensely helpful in
reducing the cost of the newspapers and magazines etc. The cost of bringing out
a newspaper is largely met by the advertisements published therein.
(12) Higher Standard of Living:
The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchil “advertising nourishes the consuming power of men and creates wants for better standard of living.” By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.
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