Communication Process
Seven
major elements of communication process are: (1) sender (2) ideas (3) encoding
(4) communication channel (5) receiver (6) decoding and (7) feedback.
Communication
may be defined as a process concerning exchange of facts or ideas between
persons holding different positions in an organisation to achieve mutual
harmony. The communication process is dynamic in nature rather than a static
phenomenon.
Communication
process as such must be considered a continuous and dynamic inter-action, both
affecting and being affected by many variables.
(1) Sender:
The
person who intends to convey the message with the intention of passing
information and ideas to others is known as sender or communicator.
(2)
Ideas:
This
is the subject matter of the communication. This may be an opinion, attitude,
feelings, views, orders, or suggestions.
(3)
Encoding:
Since
the subject matter of communication is theoretical and intangible, its further
passing requires use of certain symbols such as words, actions or pictures etc.
Conversion of subject matter into these symbols is the process of encoding.
(4)
Communication Channel:
The
person who is interested in communicating has to choose the channel for sending
the required information, ideas etc. This information is transmitted to the
receiver through certain channels which may be either formal or informal.
(5)
Receiver:
Receiver
is the person who receives the message or for whom the message is meant for. It
is the receiver who tries to understand the message in the best possible manner
in achieving the desired objectives.
(6)
Decoding:
The
person who receives the message or symbol from the communicator tries to
convert the same in such a way so that he may extract its meaning to his
complete understanding.
(7)
Feedback:
Feedback
is the process of ensuring that the receiver has received the message and
understood in the same sense as sender meant it.
No comments:
Post a Comment