Importance of Organisational Behaviour (Management-1 26Feb 2021)

Importance of Organisational Behaviour

The need and importance of organisational behaviour are as under:

1. Skill Improvement

Study of Organisational Behaviour helps to improve skills.

This includes the ability of employees and use of knowledge to become more efficient.

It also improves managers, as well as other employees, work skill.

2. Understanding Consumer Buying Behaviour

It also an important part to improve the marketing process by understanding consumer (buying) behaviour.

3. Employee Motivation

OB helps to understand the basis of Motivation and different ways to motivate employees properly.

4. Nature of Employees

Understanding of personnel’s and employee’s nature is important to manage them properly.

With the help of OB, we can understand whether employees or people are Introvert, Extrovert, Motivated, Dominating etc.

5. Anticipating Organisational events

The scientific study of behaviour helps to understand and predict organisational events.

For example, Annual Business Planning, Demand Management, Product line management, Production Planning, Resources Scheduling, Logistics etc.

6. Efficiency & Effectiveness

Study of organisational behaviour helps to increase efficiency and effectiveness of the organisation

7. Better Environment of Organisation

OB helps to create a healthy, ethical and smooth environment in an organisation.

8. Optimum or Better Utilization of Resources

Study of OB helps to understand employees and their work style and skill better way.

By understanding this, management can train and motivate employees for optimum utilization of resources.

9. Importance of OB in the Goodwill of organization

Organisational Behaviour helps to improve Goodwill of organization.

Reasons for Studying Organizational Behaviour (OB)

Organizational Behaviour is concerned with the study of what people do in an organization and how that behaviour affects the performance of the organization.

OB studies to put the focus on motivation of leader behaviour and power, interpersonal communication, group structure and processes, learning, attitude development and perception, change processes, conflict, work design, and work stress.

OB draws heavily from behavioural and social sciences, most importantly from psychology.

There are several practical reasons, why we study Organizational Behaviour :

1. OB is the study of learning how to predict human behaviour and, then, apply it in some useful way to make the organization more effective. It helps in the effective utilization of people working in the organization guarantees the success of the organization.

2. OB helps the managers to understand the basis of motivation and what he should do to motivate his subordinates.

3. OB helps to maintain cordial industrial relations which help to increase the overall productivity of the industry.

4. OB helps greatly in improving bur inter-personal relations in the organizations.

5. OB helps managers apply appropriate motivational techniques in accordance with the nature of individual employees who exhibit a learning difference in many respects.

 

OB studies the interrelation between an individual and an organization in the following ways:

1. OB helps to learn about thyself and how to deal with others

2. Organizational Behaviour is a way of thinking.

3. Organizational Behaviour is multidisciplinary and it helps us multiple ways.

4. There is a distinctly humanistic orientation with OB.

5. The field of organizational behaviour is performance-oriented.

6. Organizational Behaviour satisfies the need to understand and predict.

7. OB helps us to test personal theories.

8. OB helps the managers to understand the basis of motivation and what he should do to motivate his subordinates.

9. OB helps to maintain cordial industrial relations which help to increase the overall productivity of the industry.

10. The subject of organizational behaviour is useful in the field of marketing.

11. This helps greatly in improving bur inter-personal relations in the organizations. Friendly and cordial relations between employees and management and also among the employees create a congenial work environment in organizations.

12. OB helps managers apply appropriate motivational techniques by the nature of individual employees who exhibit a glaring difference in many respects.

13. One of the basic characteristics of OB is that it is human. So, to say, OB tackles human problems humanely. It helps understand the cause of the problem, predicts is the future course of action and controls its evil consequences.

14. OB is to learn how to predict human behaviour and, then, apply it in some useful way to make the organization more effective.

15. OB implies that the effective utilization of people working in the organization guarantees the success of the organization.

16. The most popular reason for studying organizational behaviour is that the reader is interested in pursuing a career in management and wants to learn how to predict behaviour and apply in some meaningful way to make organizations more effective.