Importance of media planning process (A&BM 23 Nov 2020)

Importance of media planning process

The success of your advertising campaign depends mainly on the media planning process. An effective media planning can result in a significant return on investment, whereas ineffective media planning might result in a poor return on investment and lowered brand image.

Have you ever realized that a particular tone or song can remind you of a brand without even mentioning its name? For example, you will be told of thumbs up beverages just by hearing the tune of the song “AjKuchtoofaniKartehai”. Similarly, the tagline “I’m loving it” will remind you of the McDonalds.

This is all possible because of the effective media planning of the brands. They were able to succeed in targeting the right audience, at the right time through the right media. The choice of right media is significant for the success of an advertising media campaign.

An effective media planning is essential if you want to get into the minds of people. The choice of right media will attract the right customers towards your brand. Companies with small advertising budgets get successful in making their brand’s name in the market because of the correct media planning.